In our brief yet impactful experiment, I explore the transformative potential of posters on the vibrant streets of Vilnius. By introducing carefully curated posters along a high-traffic street, I aim to observe how these visual stimuli influence the city’s architectural perception over a defined period. Through photography, surveys, and the voices of residents, I seek to uncover the subtle but powerful ways in which posters can shape and redefine urban landscapes, ultimately leaving an indelible mark on Vilnius’s visual identity.